Are you delighting your customers?
In a world of increasing choice and competition, retail businesses must be prepared to move beyond customer satisfaction to delighting customers with enhanced experiences, enabled by the latest technology.
Customer delight can be defined as going above and beyond customer expectations, to create a positive reaction and emotional bond between brand and buyer. Customer delight is intrinsically linked to the success of a business. It fuels loyalty and leads to word of mouth. It distinguishes a brand from the competition.
The result? Increased sales, profitability, and growth.
